Vegan JUST Egg sandwiches are coming to 63 Whole Foods Markets in the Southern Pacific region.
The new sandwiches — as well as JUST Egg Scramble — will be available from the hot bar at select stores in Arizona, Hawaii, Southern California, and Las Vegas from the beginning of 2020.
As well as the cholesterol-free vegan mung-based egg, the first sandwich will include Gardein sausage and vegan cheddar cheese. The latter replaces the sausage with Lightlife bacon, and the third features Spicy Soyrizo and chipotle aioli. In the future, vegan breakfast pizzas topped with JUST Egg may be available from select pizza stations in-store.
“At Whole Foods Market, we are always looking for great partners to help us offer more delicious and exciting vegan options for our customers,” Megan Tucker — associate product coordinator at Whole Foods Market Southern Pacific Region — told LIVEKINDLY. She added, “We think JUST Egg is a great option.”
As well as Whole Foods Markets, customers can find JUST Egg in other major retailers across the U.S., including Walmart and Kroger. In the future, the company will enter distribution across Singapore, China, and Hong Kong.
JUST Egg Soars in Popularity
JUST is constantly expanding. It recently acquired a 30,000-square-foot facility and 40 acres of land in Appleton, Minnesota. The new factory means the company can produce enough protein for 1.5 million vegan eggs in six days.
The product is popular among consumers. So far, it has sold the equivalent of more than 11 million chicken eggs. It is the number one selling liquid egg in the U.S. natural channel. The category was actually shrinking prior to the launch of JUST Egg, now it has grown 34 percent.
The mung bean-based egg is popular for a number of reasons — taste is one of them. Kyle Beechy once wrote for Bon Appetit after trying JUST Egg, “I had to check the label twice to make sure what was on my plate didn’t come from a chicken.”
The product is also healthier than a chicken egg and it’s better for the planet too. It uses 98 percent less water than conventional animal sources, it also emits 93 percent less CO2 and uses 86 percent less land.
JUST Egg will be in 63 Whole Foods Markets from January 1, 2020.