Split image of Kraft logo featuring maceroni on a fork (left) and a box of the brand's vegan mac and cheese next to a plated up serving (right).
Shoppers can now buy a completely vegan Kraft maceroni cheese. | Kraft Macaroni and Cheese

Vegan Kraft Mac and Cheese Is Here. Fight Us For It, Kid

Kraft has launched a vegan mac and cheese, and it's sent Twitter into a tailspin. We're right there with them.

Dairy-free food options just got cheesier: Kraft has launched a vegan mac and cheese.

Images of the vegan mac and cheese popped up on Twitter this month. “Sweet lord I am praying this tastes like the colour orange as it’s all I’ve ever asked for in vegan boxed mac & cheese,” one Twitter user wrote.

“The new Kraft vegan mac and cheese is [gluten-free] and I cannot find it anywhere,” another user wrote.

The boxed vegan mac and cheese features noodles and a plant-based cheese powder. It looks and cooks up just like the dairy-based version. …The only catch is, you’ll have to be in Australia to snag a box of the iconic meal.

Details about the new product are scarce. The vegan Kraft mac and cheese isn’t even listed on the website yet. LIVEKINDLY has reached out to the brand for further comment. 

Kraft Launches Vegan Mac and Cheese

This isn’t the first time that the food and beverage company has delved into veganism.

In 2019, Kraft Heinz (formed in 2015 following a merger between Kraft Foods and Heinz) invested $3.5 million into a vegan cheese startup, New Culture. The company’s $100 million venture capital fund, Evolv Ventures, led the seed funding round.

One year prior, Kraft Heinz launched an incubator program, called Springboard Brands, to help accelerate the growth of vegan/plant-based, certified-organic, and locally-made food start-ups. In addition to providing networking opportunities, the program also invested $50,000 into qualifying brands.

But back to the vegan macaroni and cheese… For those looking to sink their teeth into the creamy vegan goodness who don’t live Down Under—worry not. There are a number of non-dairy mac and cheese brands on the market to shop. 

Annie’s Homegrown carries a variety of boxed, dairy-free cheesy noodles, including Organic Vegan Mac and Deluxe Rich & Creamy Shells & Vegan Cheddar. Banza Plant-Based Mac With Chickpea Pasta features more than 50 percent more protein than traditional mac and cheese, according to the brand. It’s also packed with fiber and contains 30 percent fewer carbs.

Daiya’s Cheezy Mac and Deluxe Cheezy Mac, which contains white cheddar and veggies, make a perfect meal option. And you can pop Amy’s Vegan Organic Rice Mac & Cheese straight into the microwave for a tasty meal ready in minutes.


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