Writer and Editor | London, UK | Contactable via: jemima@livekindly.co

A recent article by Food Revolution pointed out that the number of vegans in the U.S. has increased by 600% in the last three years. Back in 2014, only 1% of Americans identified as vegan. However, statistics from last year showed that the figure had jumped to 6%.

The rise appears to be affecting markets throughout the nation. Recent research discovered that non-dairy milk sales had increased by 61% since 2012, with conventional cow milk seeing a decline.

Interestingly, an increasing amount of Americans (50%) now support a ban on slaughterhouses and a further 70% have admitted they are “uncomfortable with the way animals are treated for food”. Additionally, vegan diets have been recommended to help combat America’s increasing rates of disease and obesity.

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Similar numbers have been noted in other parts of the world. In 2016, approximately 1% of the adult population in the UK followed a plant-based diet, a figure that had increased 3.5 times since 2006. However, it has now been suggested that roughly 8% of people in the UK are now vegan.

The movement hasn’t stopped there. A “record number” of Australians opted for veggie meals last Christmas. It was also suggested that over 8% of the nation are vegan all year round. Similarly, China’s vegan market is predicted to increase 17% by 2020, indicating that the lifestyle movement is becoming more mainstream all the time.

Arguably, the shifting focus toward a healthier, more sustainable diet, as well as concerns on animal welfare, is likely to push the number of vegan consumers to a higher figure.