Waitrose has launched grab-and-go vegan smoked salmon sandwiches.
The sandwich — called Vegan No Smoked Salmon & Dill — includes “smoked and marinated carrot,” according to the UK supermarket chain. It also contains lemon, dill, spinach leaves, “creamy vegan spread,” and mayonnaise.
Waitrose isn’t the only company to use carrot to create vegan smoked salmon. Vegan sushi company Ima launched the world’s first vegan salmon sushi-to-go in Planet Organic earlier this year. Like Waitrose’ new sandwich, the roll includes fresh dill and vegan salmon made from marinated carrots.
If you’re looking to make your own vegan smoked salmon, a number of recipes call for carrots. You can also use tomatoes or even papaya.
Johanessburg vegan restaurant Kaylee’s Eatery uses papaya to make its signature vegan lox. According to the owners, when sliced thinly, soaked in a smoky marinade, and then dehydrated for several hours, the fruit looks, tastes, and feels like fish.
Carrot isn’t just a salmon substitute. It’s also the key ingredient in Morrisons’ grab-and-go vegan BLT. The UK supermarket opted for “smoky carrot strips” to replace bacon in the sandwich.
Vegan Options Rise Across the UK
Across the UK, vegan grab-and-go options are becoming more commonplace.
Health food chain Holland & Barrett recently launched food-to-go sections in a handful of its stores; options include a vegan Chipotle Chik’n sandwich by plant-based meat brand Tofurky. Health and beauty retailer Boots has also increased its vegan meal deal options, adding a Vegan No Chicken & Sweetcorn sandwich to its shelves at the beginning of the summer.
Brits are becoming more interested in plant-based foods. According to a Kantar Worldpanel study from earlier this year, in 2018, 66 million UK consumers are 150 million vegan meals. “Looking back on 2018 as a whole, one of the most notable consumer trends is the shift to a more plant-based diet,” said Fraser McKevitt, the head of retail and consumer insight at Kantar Worlpanel.
Like other UK supermarkets, Waitrose has responded to this change in demand. In the past year, it has launched a number of plant-based products, including vegan cornish pasties, Spelt & Quinoa Croissants, Spanish Sausage Whirls, and Jelly Avocado Sweets.