Popular affordable pub chain JD Wetherspoon — known as simply “Wetherspoons” or more affectionately “Spoons” — has added a new vegan burger to its menus.
So far, the new menu item has been spotted in Manchester, however, it’s expected that it may crop up in more locations, according to Vegan Food UK.
The chain — which has around 900 pubs across the country — already has an extensive vegan menu, offering plant-based pizza with dairy-free cheese in some locations, as well as vegan wraps, sausages, salads, and chickpea curry.
“We have spent the past two years developing a product that is delicious and unique in its category,” said The Meatless Farm’s founder Morten Toft Bech in a statement at the time. “We are entering the market at a time when demand is growing and meat-free alternatives are becoming increasingly mainstream.”
Across the UK, more and more Brits are choosing to eschew meat products as they become increasingly aware of the health, environmental, and animal welfare consequences of its consumption.
According to a recent survey, 66 million UK residents ate 150 million vegan meals last year. It’s a habit they intend to keep; a study conducted by leading supermarket chain Sainsbury’s last month revealed that 91 percent of Brits now identify as flexitarian.
It’s the flexitarian market that The Meatless Farm intends to target, according to Bech.
“We champion texture and taste,” he said. “Offering an everyday solution for the UK’s 22 million flexitarians who want to enjoy favorite family dishes still but eat a little less meat, alongside catering for vegetarians and vegans who are looking for tasty alternatives.”
Wetherspoons joins a growing number of UK chains also catering to the rising demand for plant-based options.
Pizza Hut recently unveiled a brand-new vegan menu, featuring jackfruit pizza and cinnamon bites, and at the beginning of the year, Frankie & Benny’s added more than 20 new vegan items, including a dairy-free mac n cheese, a hot dog, and a chicken-free parmigiana.