The first thing you might be thinking is, how can clothes be vegan? While a lot of people think veganism is just about what you eat, the heart of veganism lies in reducing unnecessary suffering. Animals are used for far more than just food. Items such as clothes, makeup, and cleaning products all routinely have animal products in them.

Wool and fur, as two prime examples of this. Unfortunately, both often see animals treated badly. Thankfully, that’s where CROP comes in.

Focusing on knitwear specifically, CROP designer Kate Morris has brought plant-based, primary-colored, pop art fashions to the spotlight. A leader in the growing field of ethical fashion, Morris has placed sustainability — as organic cotton and bamboo can be grown much easier than having and maintaining live animals — and creating less waste at the top of her priority list.

Her work is so good, in fact, that CROP was awarded first place in the EcoChic Design Awards — the largest sustainable fashion contest in Hong Kong. She told Pebble Magazine, “Sustainable fashion has the image of being a bit beige and hempy which is something I want to challenge.”

She’s doing just that and is inspired by postmodern pop art and sassy culture references. She’s showing no signs of stopping now. With growing research on plant-based clothing alternatives, like fibers from nettles, CROP hopes to continue to lead by finding methods to decrease waste and make fashionable clothing without the harm to animals or the environment.


Image credit: Rebecca Lewis