Before you go full Marie Kondo on your kitchen in a spring cleaning spree, think twice about tossing out your cookie cutters and flaxseed. From April 15 to the 30, the Worldwide Vegan Bake Sale (WVBS) is making its return and, this year, it’s bigger than ever for its eleventh anniversary.
Lifelong animal activist Gary Loewenthal began WVBS as a way to promote the vegan message and raise funds for vegan charities. Ten years and a ton of delicious flour and sugar-filled treats later, the event has raised more than $440,000 and spread to 27 countries on six continents.
Now managed by ProVeg International, the bake sale event of the year continues to encourage casual bakers, pro-cupcake makers, nonprofits, and businesses to iron their aprons and dust off their hand mixers to spread the vegan love. But this year, they’re switching up the recipe. For the would-be bakers who don’t have the time or resources to plan a bake sale, the WVBS is asking for one simple request that would make Marie Antoinette smile: simply post content to your social media feeds eating vegan cake with the hashtag #EatVeganCake. No guillotine or measuring cups necessary.
As ProVeg’s Senior Campaign Manager, Sean Mackenney, explained of incorporating the social media campaign into the WVBS: “[WVBS] connects our growing, global community through grassroots activism in the most positive of ways — spreading the joy of plant-based living one slice of cake at a time.”
Whether you’re ready to bake up a storm or not, the campaign’s website has gathered all the tips, tricks, and instructions for seasoned and casual bakers alike. Alongside the registry for those getting involved in the bake sale is a page explaining more about ProVeg’s mission to motivate people to live a more plant-based lifestyle.
For those looking for kitchen inspiration, you’ll find recipes for everything from banana bread and brownies to strawberry vanilla cupcakes and carrot cake, as well as tips for replacing eggs, milk, and butter with eco-friendly, vegan alternatives across the site.
Not ready to bake for your life? The non-bakers who still want to participate but need to find a vegan cake to eat can find all the events happening in their area here.
*This is a sponsored post