YouTuber Casey Neistat, who has over 9 million subscribers, has revealed he prefers the vegan Impossible Burger to a cheese beef burger. Neistat conducted his taste test at fast food chain White Castle in Brooklyn.
The vlogger purchased both the White Castle Impossible Burger and the regular White Castle cheeseburger, which he sampled first. The cheeseburger tasted “more like a mush” according to the star. “I will say there’s nothing distinguish-ly beefy about this,” he noted.
However, the Impossible Burger, in contrast, both looked better and tasted better than the real meat version, according to Neistat. “It smells beefier than the beef,” he observed, adding that “It tastes like a burger, it tastes like meat.”
The Impossible Burger initially launched in White Castle restaurants across New York, New Jersey, and Chicago at the beginning of April.
“Innovation has been core to everything we’ve done at White Castle since our founding in 1921,” CEO of White Castle, Lisa Ingram, said in a statement about the launch. “The fact that we are the first fast-food chain to offer the Impossible Burger to our loyal customers epitomizes our history of being on the ‘bleeding edge’ of a rapidly evolving industry.”
However, the creators of the popular plant-based patty aren’t just stopping with White Castle. Impossible Foods plan to take the Impossible Burger global. At the beginning of April, it was reported that the company had received $114 million in funding, bringing its total investments to $400 million.
“Our world-class investors enable us to ramp up rapidly and accomplish our urgent mission. We are proud of the progress we’ve made – but frankly, there are still millions of restaurants and billions of people who want meat,” founder and CEO, Patrick Brown, said in a statement. “We won’t stop until the global food system is truly sustainable.”
Just last week the first locations outside of the US to sell the Impossible Burger were announced – Little Bao, Happy Paradise, and Beef & Liberty in Hong Kong.
“The Impossible Burger is delicious, versatile and perfectly timed to take this city’s world-class restaurant scene by storm,” owner of Little Bao and Happy Paradise, Chef May Chow, recently stated.
Image Credit: Casey Neistat